we believe hair extension stylists and their clients deserve nothing but the best.

Founder Lauren Pruitt is an extensions stylist and salon owner who knew the industry needed something better. Not just better hair, but better everything. Better quality. Better shade options. Better customer service. Better shopping experience. A brand that actually supports the customers using it. She knew if she was looking for that, other stylists were too... so she built it.

Here's the thing about Lauren — she's a hairstylist at her core. She's in the business of making people feel like the best version of themselves, every single day. That's what XO Lover is really about. Loving yourself. Choosing yourself. And having access to products that make that easy.

28 COLORS

• 4 LENGTHS

• ULTRA-PREMIUM QUALITY

• 28 COLORS • 4 LENGTHS • ULTRA-PREMIUM QUALITY •

Every decision at XO Lover was made intentionally.

A shade range wide enough that stylists aren't spending hours coloring wefts. The ability to buy individual wefts so you're purchasing exactly what you need without having to overbuy hair. 100% Human Remy hair, double drawn, full cuticle, silicone and brass-free. Quality you can feel the moment you touch it, and hair that actually holds up without losing its shine, length, or integrity.

XO Lover is for the ones who refuse to settle and demand obsessively good hair. If that's you, welcome to the family, Lover. ♡